The SBP Archives - Your less than frequent dose of SBP!

With estimates of the NHL having an audience comprising 40% female, come October each NHL team will have a pink jersey for sale. The players themselves won't wear them on the ice, but with the bulkiness of the regular jerseys not making much fashion sense for women to wear (or so the thinking goes), the NHL figures it's missing out on some dollars here.

This isn't really a new thing, the NBA and NFL have done the same for the last two years, but it will be interesting to see if they take off for hockey. They will retail for $40 less than a replica jersey, and I also read there will also be a baby blue colour available.

It would be cool if they donated some of the proceeds to breast cancer research, not only would they sell a lot but also charity would benefit immensely. We'll see how it does.